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Research papers

How does advertising affect loyalty?

Understanding and measuring advertising and buyer loyalty have both been on marketers' agendas for many decades. However, the act of bringing the two agendas together has been limited due to the data requirements associated with doing so...

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Authors: Leslie Wood, Rachel Kennedy, Colin McDonald, Carl Driesener, Gerald J. Goodhardt
June 1, 2008
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Citation

Wood, Kennedy, McDonald, Driesener and Goodhardt (2008a, June 01). How does advertising affect loyalty?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-does-advertising-affect-loyalty-


Research papers

Scoring media for ROI potential

This presentation reports on early, but very promising, research results toward an innovative media selection factor. Media Ad Xponent(SM) isolates a program's contribution to a commercial's ability to motivate incremental brand sales, above and...

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Authors: Leslie Wood, James Spaeth
June 1, 2008
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Citation

Wood and Spaeth (2008a, June 01). Scoring media for ROI potential. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/scoring-media-for-roi-potential


Research papers

Project Apollo: Consumer-centric insights

The elusive, often hoped for and most desirous forms of data for most advertising researchers are single source data. Project Apollo has begun to deliver these data in the United States and we are all waiting with baited breath. Why? What is the...

Catalogue: WM3 2007
Authors: Donald Gloeckler, Leslie Wood
Company: Procter & Gamble
June 3, 2007
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Citation

Gloeckler and Wood (2007a, June 03). Project Apollo: Consumer-centric insights. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/project-apollo-consumer-centric-insights


Research papers

Project Apollo's spotlight on consumers and ROI

Project Apollo collects and connects three types of information: 1) multimedia message exposure, 2) consumer lifestyle information, and 3) actual purchase behavior.The promise of this new multimedia, single-source service is demonstrated via two sets...

Catalogue: Worldwide Multi Media Measurement 2006
Authors: Donald Gloeckler, Leslie Wood, Linda Dupree
Company: Procter & Gamble
June 4, 2006
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Citation

Gloeckler, Wood and Dupree (2006a, June 04). Project Apollo's spotlight on consumers and ROI. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/project-apollo-s-spotlight-on-consumers-and-roi


Research papers

Progress towards media mix accountability

PPM commercial audience estimates offer insight about consumers' avoidance of tv commercials. Total commercial avoidance, an average 7%, is composed of nearly six- tenths channel switching and four-tenths due to other 'interruptions'. Program content...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media
Authors: Roberta M. McConochie, Leslie Wood, Beth Uyenco, Chris Heider
Companies: Nielsen, OMD Group
June 23, 2005
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Citation

McConochie, Wood, Uyenco and Heider (2005a, June 23). Progress towards media mix accountability. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/progress-towards-media-mix-accountability